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Archive for the 'Ranking' Category

Semantic search

Tuesday, May 1st, 2007

Semantic indexing is getting more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?

What is semantic indexing?

    Semantic indexing means that search engines try to associate certain terms with concepts when indexing web pages. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

How can search engines find the relation between words?

For example, Google has billions of web pages in its index. If Google finds that many web pages contain both the word Paris and the word Hilton then Google might assume that these keywords are related. The other words on these pages could give Google a hint that this special word combination is about a woman.

Words that frequently appear very close to each other could get a tighter connection. Google has a lot of algorithms that allow them to calculate the relation between different words.

How does this influence your search engine optimization activities?

If you want to succeed on Google then it is important that you show Google that your website is relevant to your topic. Here are some things that you can do to show search engines that your site is relevant:

  • Use a meaningful site architecture

    Use a logical system to organize your website content. Create content sections that deal with different parts of your main topic and make sure that everything that is related to your topic is mentioned on your web pages.Make sure that your web pages are put in the right categories on your website and that it’s easy to find the different categories.
  • Use web pages that use different relevant search terms

    If you’re targeting the search term “used cars” you should also create pages that are relevant to “auto”, “suv”, etc.
  • Get links from pages that are semantically relevant to yours If you’re selling cars then the “Cars” web page that links to your site should not be about the movie. Links from topically related pages will be semantically beneficial to your site.
  • Find out why other pages rank higher than yoursIf you ever asked yourself why another page has been ranked higher than yours although you perfectly optimized your pages for your search terms then you should analyze the inbound links of top pages.The number and the authority of inbound links are important. However, it’s also important that the links come from semantically and topically related pages.

Don’t focus on a single keyword when optimizing your pages. If you want to prepare your website for advanced search engine algorithms then you have to create a website that has been optimized for many different but related search terms. In addition, it’s important that the links to your website come from topically related pages so that search engines put your website in the right context.


Ten Tips for Optimising Your Web Pages

Wednesday, March 28th, 2007

1. First and foremost, make sure you are going to optimise your web page for the most appropriate keywords. It is important to choose your keywords wisely, especially keeping in mind how often those specific keywords are searched for, as it will be much easier and beneficial to get your site as a number one search result for a phrase that is searched for 5,000 times a week, and almost impossible to get your page in the first few search result pages for a term that is searched for 500,000 times a week. It is important to note that approximately 90% of web users do not navigate past the first page of Google’s search results.

2. Secondly, ensure your keywords appear once (more than once is not necessary) in your meta tags in your HTML code. For example, if the only keywords you are optimising for are ‘web design huddersfield‘ your meta tags should read as follows:

ID30 are web designers located in Huddersfield…” name=”description” />
ID30 Huddersfield Web Designers” name=”keywords” />

3. Thirdly, ensure your keywords appear in your title tag of your web page, ie;

4. Fourth, ensure your keywords appear in a heading tag in the specific page Web Design Huddersfield. It is more beneficial if this is your only tag on the page, and it occurs only once.

5. Another factor that affects your on page optimisation is if your keywords appear within bolded or italicized text. It is important not to go overboard with this by having your keywords bolded or italicized everywhere throughout your page because Google will consider this a ‘black hat’ method of on page optimisation and may result in banning your site from their index. But if it occurs once, or maybe twice, it will increase your on page optimisation and Google will not frown upon this. Example: Web Design Huddersfield.

6. It is important to have your keywords occur at least once within the content text on your website, within paragraph P tags. And is more beneficial to ensure this occurs closest to the top of your web page, and at the bottom.

7. It also helps to put your keywords within the alt tags of the images that are embedded in your HTML file. A good example would be if you have a logo that occurs at the top of the document, put the keywords in the alt text.

8. If you have any links within your web site that link back to the page you are optimising, or any external links that link towards your web site it is very important to contain your keywords within the anchor text and the title text. Example: ID30 - Web Design Huddersfield. The anchor text is the text that occurs within the tags. Hover over the link to view the title text that pops up, or click on view -> source in your web browser if you need to brush up on your HTML skills.

9. Other factors that improve your on page optimisation include having your keywords contained within your domain name and file name of the specific page. For example the following fictional url would help: http://www.webdesignhuddersfield.com/webdesignhuddersfield.html. However this is not 100% necessary.

10. This point is probably the most important point you should consider when optimising your page- stay away from ‘black hat’ on page optimisation methods. They may increase your on page optimisation temporarily but Google frowns upon this and could ban you from their index. So if you go over board with keywords that do not relate to the content of the page, have your keywords occurring more than 3 or 4 times in H tags and B tags all over your site and repeat your keywords unnecessarily throughout the content text of your web site, you risk having your site banned from the Google index. Google really does keep a close eye on this so be careful.



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